[the sustainable work week]
At Run by Rural we celebrate the sustainable work week, transmitting values of work-life balance and livelihood-lifestyle interdependence. Learn more about our philosophy.
Run by Rural is headquartered in North Carolina. It is the first social enterprise and lifestyle brand to use the sustainable work week model in global artisan communities.
IBADA WADUD [FOUNDER & CEO] developed Run by Rural in 2012 in La Grange, North Carolina, after working with an association of women artisans in the rural outskirts of Piura, Peru. She began her career at the Spanish Ministry of Education and Culture in Seville, Spain where she earned her Master's degree in Human Rights, Intercultural Studies and Development, graduating summa cum laude. She has been awarded fellowships from cutting-edge institutions, including The Aspen Institute's Alliance for Artisan Enterprise and The University of Ideas, where she was selected as the 2011 Zegna Artist-in-Residence. She has a permanent exhibition in Biella, Italy at Fondazione Pistoletto entitled New Luxury, which explores the relationship between fashion and sustainability in the luxury industry. Ibada has seven years of experience in global education. Ibada has taught aspiring social entrepreneurs at Yale University and led educational quality improvement programs in the most remote areas of rural Tanzania. She has studied Swahili and French and is fluent in Spanish. She enjoys good ideas, the North Carolinian countryside, street markets, Spanish wine, photography, networking and reading memoirs. Ibada is from Washington, D.C and lives between North Carolina and New York in the U.S., and Peru and Kenya. Follow @ibadona on Instagram and Twitter.
CYNTHIA LAWSON JARAMILLO [ADVISOR] is a Brooklyn-based Colombian digital artist, technologist and educator. Lawson has taught university courses and workshops in Latin America, Japan, and the U.S. Since 2003, she has worked at The New School where she is currently Associate Provost of Distributed and Global Education and Associate Professor of Integrated Design at Parsons School of Design. Since 2007 she has been an active participant in the university-wide project Development Through Empowerment, Entrepreneurship, and Design (DEED), which has connected over 50 New School students with artisans in Latin America to support craft-based, income-generating opportunities. Lawson’s recent presentations include TEDxFurmanU, and a keynote presentation at the Global Fashion Conference in Madrid. As a consultant she has worked with international organizations such as CARE and the World Bank. Lawson has a B.S. in Electrical Engineering from Universidad de los Andes (Bogotá) and a Master’s in Interactive Telecommunications from NYU. She lives in possibly the smallest neighborhood in Brooklyn, Greenwood Heights, and is a founding member of Occupy University. Follow @cynthialawson on Twitter.
DESYREE VALDIVIEZO [DIRECTOR OF PERU} is an accomplished freelance photographer from Negritos, (Talara) Peru. She studied Communications at the University of Piura and is currently studying Fine Arts. In 2013, her photographs were published in "El Sombrero de Paja de Catacaos: Tejiendo su Historia," written by Professor Diana Aguirre Manrique of University of Piura, and commissioned by the Peruvian Ministry of Foreign Commerce and Tourism (MINCETUR). Her work for this publication allowed her to build meaningful relationships with the master weavers of La Campiña, Catacos, including Juana Solano Chávez. Her favorite pastime is watching films and she has a cat named Jon Snow. Follow her on Instagram @desyreevaldiviezo and visit blog.desyreevaldiviezo.com to view her artwork.
KELLY JO HOLLIBAUGH [FELLOWS MENTOR] is presently pursuing her Master's degree in Sustainable Development at SIT Graduate Institute in Washington, DC. Kelly recently came back from Ahmedabad, India where she continued focusing on her passion for handmade traditions in the textile industry. She worked alongside designers and artisans at the National Institute for Design and artisan enterprises, such as Khamir and Kala Raksha Preservation of Traditional Arts, to learn about various contemporary-handmade designs that artisans can develop to further increase their profitability in the market both domestically and internationally. She also worked at the House of MG where she built an artisan e-commerce portal, which will allow artisans to harness their entrepreneurial skills by providing a low-cost and easy point of entry to sell their crafts for fair compensation while developing business skills. Kelly served in Americorps VISTA at University of Tampa where she coordinated student programs. She has lived in The Gambia and South Korea where she adopted her dog, Kobey.